Founded in sunny Miami, Florida, the story of the brand is one that exemplifies the transformative power of metamorphosis. The humble journey began in 2015 as EIDO Swimwear, a collection of resort and swimwear pieces for women who lead life with a sense of purpose.

The mission of the brand opened several doors to growth and impactful conversations about ways to continually champion projects that stir up and create positive messages on purposeful living. Through a series of successes and failures alike, a new sense of understanding and refinement emerged that resulted in the birth of I AM EIDO.

With maturation comes a more in-depth introduction into the brand’s intrinsic nature of Grace. Our mission is to craft the narrative around the Essence of Humanity through a range of luxury and timeless pieces that exude a sense of Grace, and serve as catalysts for conversations and vehicles to address global issues.

Our Ethos

We create with the intention to convey Grace as an ideal quality of human expression - with courage, curiosity, humility and vision as drivers of our brand. At our core, we believe that each individual is a major pillar of society and plays a pivotal role in shaping life. We also recognize that the ability to thrive in a graceful essence is largely dependent on the ability to function optimally at different stages of life’s cycle.

Unfortunately, this natural process is often challenging for some than others, and one of the most prevalent hindrances is Period Poverty in women. Our Buy 1 – Give 1 model allows each person that purchases our product the ability to plant a seed of empowerment and an emblem of dignity to many women and girls around the world who otherwise are unable to afford a luxury that is often taken for granted.